The Design Journal

Freelancing isn’t just about the skills you bring to the table—it’s about how you think.

I get asked this all the time, so here’s a quick guide! The number of surface prints really depends on the size of your collection, but here’s how I like to break it down:

Missing the Balance – It’s easy to overdo it with trends or stick too rigidly to your own personal taste & style. Balance is key—mix trend elements with your brand’s unique identity to create something fresh yet recognizable to you.

Designing a surface print for women’s fashion?

Turning my love for drawing into a business was a journey full of lows and highs, resilience, and mindset shifts.

Being a freelancing mum definitely comes with its challenges...

Working with women-led brands is always inspiring!

My Creative Process Behind a Custom Print for Fashion...

Well here are a few reasons why I felt I had no choice...