Designing a surface print for women’s fashion? Start by diving into your brand's identity and tapping into customer insights—what colors, patterns, and motifs speak to them?

Use trend research for inspiration, but add a personal twist that highlights what makes your brand stand out. Creating mood boards is a great way to capture and refine your vision.

Lastly, think versatility! A strong print should flow across different products, adding depth and consistency to your collection. Need help getting started? Feel free to shoot me an email—I’d be happy to chat!