Some of my favourite and most daunting days as a print designer are when I allow myself the freedom to create purely for fun.

No matter how well made the clothing is or how many hours you’ve poured into the curation process, the wrong print can take an otherwise beautiful collection and make it appear, well, mediocre. It can be difficult navigating the world of printed textile design. And with a sea of options, how do you know that you’re getting quality work that breathes life into your collection? Lets explore some options.