The Design Journal

Some of my favourite and most daunting days as a print designer are when I allow myself the freedom to create purely for fun.

Just wanted to share this gorgeous print for Honna London I worked on earlier this year.

Don't worry, we all have them! Recently, a client came to me with a few briefs but no clear vision for them...

In the world of fashion & retail, teaming up with artists isn't just about selling clothes, it's about building vibrant communities that want to follow your brand's journey....

As a freelancer and a mum, I've learned that achieving balance isn't just a goal; it's an ongoing journey filled with ups and downs, particularly at the moment, I think people often assume the hardest time in their lives are the younger years but that's far from my truth!

With just one captivating print, you can effortlessly expand your product range and appeal to a wider range of customers.

It seems like major retailers have overlooked the vibrant spectrum of colours available in the Pantone libraries when it comes to boys' swimwear. With just a couple of yellow options amidst 52 blues on one website that I searched... the lack of choice is evident.

Buying gender-neutral prints involves embracing a mindset of inclusivity, exploring a wide range of themes and colours, and prioritising comfort and versatility.

As a freelance textile designer, the journey has been a bumpy road of creativity, challenges, and growth. Here are three invaluable lessons that I have learned over my 10 years...