Avoiding copying your competitors' print designs is essential for keeping your collections fresh and original. Here are three tips:
"We really want to create something very similar to this..." (insert image of existing garment/print) - I hear things like this more often than you'd like to think.
Avoiding copying your competitors' print designs is essential for keeping your collections fresh and original. Here are three tips:
👓 Do Your Homework: Research thoroughly to get a good grasp of current trends and find unique angles. This helps in coming up with fresh ideas.
💁 Own Your Style: Stick to your brand's aesthetic- look to your muses. By focusing on what makes your brand unique, you ensure it stands out rather than looking like an imitation.
💡 Get Inspired, Not Copied: It’s fine to get inspired, but always put your spin on ideas. Avoid direct copying by using a few resources rather than just one to create from & explore new interpretations, mediums, techniques or colour combinations.
🐚 Staying original helps build a distinctive brand and avoids any legal headaches down the line!Get In Touch if you have an idea you want to recreate but aren't sure how to go about it with a twist!
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